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In 2014, when Pedro’s son acquired his degree in business administration, he decided to go into the family business and became the president of the company. The company name was changed to Pioto & Son Painting and the company was relocated to south Florida, where both father and son had decided would be their future home. With great effort and hard work, the company started gaining recognition for its quality work and within 2 years it gained an impressive customer base. The focus of the company is still the same as when it first started and it’s number one priority is customer satisfaction.
The only problem was that customers were having a hard time pronouncing Pioto & Son Painting, which is when Pedro Henrique Deliberais (the son) decided to change the company’s name to something simpler and easier to remember. Using his initials, Pedro opted for a play on words and came up with PhD Painting. Considering the company is very knowledgeable in all painting services it seemed like a fitting name, since PhD is also the highest level of education one can acquire. Pedro also came up with the slogan “The doctors of painting” due to the play on words.
His goal is to continue to grow the company while still maintaining the same principles established by his father when the company was first founded.